A virtual background is an image or video that appears behind you during a video call, in place of your actual physical background. You can use a virtual background to brand your Zoom video calls by using a customized version with your business logo or other branded elements. To use a virtual background in Zoom, you’ll need to follow these steps:

– Open the Zoom client and sign in to your account.

– Click on the “Settings” button, which is located in the upper right corner of the window.

– In the “Virtual Background” tab, click on the “+” button to add a new virtual background.

– Select the image or video file that you want to use as your virtual background.

– Wait for the file to upload, and then select it from the list of available virtual backgrounds.

– Click on the “Apply” button to set your new virtual background.

You can also use a virtual background to brand your Zoom video calls by creating a customized version with your business logo or other branded elements. To do this, you’ll need to create a graphic design of your desired virtual background and then use a graphic design software to export it as a PNG or MP4 file. You can then follow the steps above to add your customized virtual background to your Zoom video calls.

Why Every Business Should Create a Branded Virtual Background

There are several reasons why you might want to use a virtual background with your branding on Zoom video calls:

Professionalism

A virtual background with your branding can help to establish your business as a professional and credible entity.

Consistency

Using a virtual background with your branding helps to create a cohesive and consistent visual identity for your business, which can be especially important if you are participating in a video call with clients or customers.

Customization

A virtual background with your branding allows you to customize the appearance of your video calls to suit your business and your personal style.

Distraction Reduction

A virtual background with your branding can help to minimize distractions in the background of your video calls, which can be especially useful if you are working from home and do not have a dedicated office space.

Brand Exposure

Using a virtual background with your branding can help to increase the exposure of your business brand, as it will be visible to anyone who participates in a video call with you.

Other Apps That Allow Virtual Backgrounds

In addition to Zoom, several other video call tools also allow you to use virtual backgrounds during video calls:

Skype: Skype allows you to use a virtual background during video calls on both the desktop and mobile versions of the app.

Google Meet: Google Meet allows you to use a virtual background during video calls on the web version of the app.

Microsoft Teams: Microsoft Teams allows you to use a virtual background during video calls on both the desktop and web versions of the app.

Webex: Webex allows you to use a virtual background during video calls on both the desktop and web versions of the app.

GoToMeeting: GoToMeeting allows you to use a virtual background during video calls on both the desktop and web versions of the app.

Houseparty: Houseparty allows you to use a virtual background during video calls on the mobile version of the app.

FaceTime: FaceTime allows you to use a virtual background during video calls on the iOS version of the app.

Keep in mind that the availability of virtual backgrounds may vary depending on the device and platform you are using, as well as the specific version of the video call tool.

Background Size for a Virtual Background

The optimal size for a virtual background in Zoom is 1920 x1080 pixels, which is the default resolution for most modern displays. This size should provide a clear and high-quality image, without taking up too much bandwidth or processing power.

However, keep in mind that the actual size of your virtual background may be affected by the resolution of your display and the capabilities of your device. For example, if you are using a device with a lower-resolution display, your virtual background may appear smaller or less detailed.

In general, it’s a good idea to use a virtual background that is at least 1080p (1920 x 1080 pixels) in order to ensure a clear and high-quality image. You can also use a higher-resolution image if your device and connection are able to support it. Just keep in mind that using a larger or higher-resolution image may increase the file size and require more bandwidth and processing power to display.

In Conclusion

Virtual backgrounds can be used to establish professionalism, create consistency, customize the appearance of your video calls, minimize distractions, and increase brand exposure. This is one of the quickest way to use branding for your business.

If you aren’t sure how to go about designing your own customized virtual background, Mad Creative Beanstalk is here to help. Besides virtual backgrounds, we can also help you with all your marketing design and branding needs.

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