The short answer: It depends. Only you can truly answer that question and understand your company needs. Marketing materials are any physical or digital assets that a company uses to promote its products or services. These materials can include business cards, brochures, flyers, posters, social media graphics, trade show materials, and email templates, among others. Having a variety of marketing materials is important for a business because it allows the company to effectively reach and communicate with its target audience in different ways.

For example, a brochure can provide in-depth information about a product or service, while a social media graphic can quickly grab the attention of a user scrolling through their feed. Investing in high-quality marketing materials can help a business stand out in a crowded market and effectively communicate its value proposition to potential customers.

By understanding who your customers are and how you operate your business, this will give you a good idea on the type of marketing materials you’ll need.

Need some inspiration? Here are the top marketing materials requested by our customers:

Presentation Decks

Printed presentation decks are a type of marketing material that is used to present information to an audience. They are typically used in business settings, such as meetings, conferences, or pitches, and can be used to communicate a variety of information, including company overviews, product features, financial data, and marketing plans.

Printed presentation decks are usually created using software such as PowerPoint or Keynote, and can be printed in a variety of formats, including handouts, booklet-style decks, or bound reports. When designing a printed presentation deck, it is important to consider the content and structure of the presentation, as well as the visual design. The deck should be easy to follow and understand, and should use a cohesive design that reflects the brand identity of the company.

Printed presentation decks can be a powerful marketing tool for businesses, as they allow the company to effectively communicate its message to a large audience in a professional manner.

Business Cards

These are small cards that contain contact information for a person or business. They are typically exchanged during introductions or networking events and are a convenient way for people to remember and contact each other.

When designing a business card, it is important to include key information such as the person’s name, job title, company name, phone number, email address, and website. It is also a good idea to include a logo or other visual elements that reflect the brand identity of the company.

There are a variety of printing options for business cards, including offset printing, digital printing, and letterpress printing. Each option has its own unique look and feel, and the right choice will depend on the specific needs and goals of the business. Hate printing? You can also consider designing a digital business card too.

Brochures

Brochures are marketing materials that provide detailed information about a product or service. They are often used to educate potential customers about the features and benefits of a company’s offerings.

There are two main types of brochures: product brochures, which provide information about specific products, and service brochures, which describe the services that a company offers. When designing a brochure, it is important to consider the overall layout and design, as well as the content that will be included.

The text should be clear and easy to read, and should highlight the unique selling points of the product or service. Visual elements, such as images and graphics, can also be used to help convey information and add interest to the brochure.

Posters & Flyers

Posters and flyers are marketing materials that are used to promote products, events, or services. They are typically larger than brochures and are designed to be displayed in public places, such as storefronts, bulletin boards, or busy intersections.

Posters and flyers are often used to grab the attention of passersby and encourage them to take a specific action, such as attend an event or visit a website. When designing a poster or flyer, it is important to use eye-catching visuals and clear, concise text to effectively communicate the message.

The design should be appropriate for the intended audience and the purpose of the material. Printing options for posters and flyers include offset printing, digital printing, and screen printing, each of which has its own unique look and feel.

Social Media Graphics

Social media graphics are visual assets that are used to promote products or services on social media platforms. These graphics can take many forms, including posts, ads, and covers. Posts are the updates that a company shares on its social media pages, and can include text, images, and links.

Ads are paid promotions that are designed to reach a specific audience, and can be targeted based on various demographics and interests. Covers are the banner images that appear at the top of a company’s social media page, and can be used to reinforce the brand identity and message.

When designing social media graphics, it is important to consider the platform and the intended audience. Different platforms have different dimensions and requirements for visuals, and it is important to create graphics that are optimized for each platform. The design should also be cohesive with the overall brand identity and messaging of the company.

Trade Show Materials

Trade show materials are marketing materials that are used to promote a company’s products or services at trade shows or other events. These materials can include booth design and graphics, promotional items, and other marketing collateral.

The design of a trade show booth should be eye-catching and professional, and should effectively communicate the brand identity and message of the company. Graphics such as banners, posters, and brochures can be used to provide detailed information about the company’s offerings. Promotional items, such as pens, t-shirts, or bags, can be given out to attendees as a way to promote the company and leave a lasting impression.

Trade show materials are an important part of a company’s marketing strategy, as they allow the business to showcase its products and services to a large, targeted audience.

Email Templates & Signature Graphics

Email templates and signature graphics are marketing materials that are used in electronic communication. Email templates are pre-designed layouts that can be used to create consistent, professional-looking emails. They can include elements such as logos, headers, footers, and formatting styles.

Email templates can save time and ensure that emails have a cohesive look and feel, which can be especially important for businesses that send a high volume of emails. Signature graphics are small images or logos that are added to the bottom of an email as a way to promote a business or personal brand. They can include contact information, social media links, and other promotional elements.

When designing email templates and signature graphics, it is important to consider the brand identity and messaging of the company, as well as the specific goals and audience of the email.

In Conclusion

There are many different types of marketing materials that a company will typically need in order to effectively promote its products or services. These materials can include business cards, brochures, flyers, posters, social media graphics, trade show materials, and email templates, among others.

Each type of material serves a specific purpose and can be used to reach and communicate with different audiences. Investing in high-quality marketing materials is important for businesses, as it allows them to stand out in a crowded market and effectively convey their value proposition to potential customers.

By carefully considering the design, content, and purpose of each marketing material, businesses can create a cohesive and effective marketing strategy that helps them reach their goals. If you need help designing your marketing materials, Mad Creative Beanstalk is here to help. By leveraging the help of an experienced design partner that understands marketing, your business is in good hands.

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