A Step-by-Step Guide to Convincing Management to Outsource Design

In today’s competitive marketplace, design is more important than ever. A company’s branding is now a key differentiator that can set them apart from their competitors. However, many companies struggle to keep up with the demands of design in-house.

This is a huge problem as companies start to fall out of fashion, drowned out by businesses that took the time to freshen their brand to stay relevant. Thankfully, outsourcing design can come in as a solution. Outsourcing design can provide companies with access to specialized skills and expertise while saving on costs.

In this blog post, we will explore the benefits of outsourcing design and provide a step-by-step guide for convincing management that it’s time to outsource design.

Identify the Need

One of the first steps in convincing management to outsource design is to identify the need for it. This can be done by outlining the challenges that the company is currently facing with its design approach. Some common challenges that companies may be experiencing include:

Lack Of Design Expertise

Many companies may not have a dedicated design team or may not have designers with specialized skills, such as web design or animation. This can make it difficult to create high-quality designs that meet the company’s needs.

Limited Capacity

Even if a company has a design team, they may not have the capacity to handle all the design work that needs to be done. This can lead to delays and missed deadlines, which can negatively impact the business.

Difficulty Keeping Up with Design Trends

Design trends are constantly changing, and it can be challenging for a company to stay up-to-date with the latest design best practices. This can result in designs that are out of date and less effective.

By identifying these challenges, you can demonstrate to management how outsourcing design can help address them. Outsourcing can provide access to specialized skills and expertise, as well as increased capacity and the ability to stay up-to-date with the latest design trends.

This can help the company to overcome the challenges they are facing and improve their design approach.

Research Potential Partners

Once you’ve identified the need for outsourcing design, the next step is to research potential partners. This is an important step as it will help ensure that the company is working with a reputable and reliable design partner. When researching potential partners, it’s important to consider the following factors:

Portfolio

Take a look at the partner’s portfolio to see examples of their work. This will give you an idea of the quality of their designs andtheir design style.

Experience

Consider how long the partner has been in business and what kind of experience they have. A partner with a lot of experience in your industry or with similar projects can be a great asset.

Reputation

Look for reviews or testimonials from other clients to get a sense of the partner’s reputation. This can give you an idea of their reliability and the level of service they provide.

Communication

Make sure you have a clear understanding of the partner’s communication process and ensure they have a system in place to keep you updated on the progress of your project.

By thoroughly researching potential partners, you can ensure that the company is working with a reputable and reliable design partner that can meet their needs. This can help to build confidence in management and make it easier to convince them to outsource design.

Present the Case

Once you’ve identified the need for outsourcing design and researched potential partners, the next step is to present your case to management. When making your case, it’s important to focus on the benefits of outsourcing design, such as:

Cost Savings

Outsourcing design can save money in several ways. For example, outsourcing can help to reduce labor costs by eliminating the need for a full-time design team. It can also help to reduce costs associated with training, software, and equipment.

Access To Specialized Skills and Expertise

Outsourcing design can provide companies with access to specialized skills and expertise that they may not have in-house. This can help to improve the quality of the designs and ensure that they meet the company’s needs.

Increased Efficiency and Productivity

Outsourcing design can help to increase efficiency and productivity by reducing delays and missed deadlines. It can also help to free up internal resources so that they can focus on other tasks.

Flexibility and Scalability

Outsourcing design allows companies to be more flexible and responsive to changing business needs and project requirements. They can scaleup or down depending on the workload and can easily adapt to project changes.

By highlighting the benefits of outsourcing design, you can help to build a strong case for why it’s the right choice for the company.

Address Concerns

When making a case for outsourcing design, it’s important to anticipate and address any concerns that management may have. Some common concerns include:

Loss of Control

Management may be concerned that outsourcing design will mean losing control over the design process. It’s important to explain that this can be mitigated by setting clear expectations, establishing clear lines of communication, and regularly reviewing the designs to ensure they meet the company’s needs.

Lack of Communication

Management may be concerned that outsourcing design will lead to a lack of communication and difficulty staying informed about the progress of the project. It’s important to explain that this can be mitigated by setting clear communication protocols and regularly updating management on the progress of the project.

Quality of Work

Management may be concerned that the quality of the work produced by an outsourced design partner will be lower than what they are used to. It’s important to explain that by thoroughly researching potential partners and carefully selecting a reputable and experienced partner, the company can ensure that the quality of the work is high.

By addressing these concerns, you can help to build confidence in management and ease any reservations they may have about outsourcing design.

In Conclusion

Outsourcing design can provide companies with many benefits that were discussed in this blog post. While convincing management to outsource design may seem daunting, it can be done by coming prepared to present a strong case and data to back up the arguments. Focus on this proposal as a collaborative effort for the betterment of the company, not an additional cost or burden to the company’s expenses.

Next you’ll need to find a great design partner to help you strengthen your case. Mad Creative Beanstalk is a great option. Trusted by 100s of early-stage startups and organizations, we deliver designs your brand deserves reliably and at scale to match your needs.


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