Social media image sizes seem to change on a regular basis. At one point, your cover page looked perfect. The next, it has shrunk down and is now pixelated – looking completely wrong in the process.
If you’ve worked on social media images, you know how difficult it is to stay updated and to find reliable information about the dimensions and image sizes of official social media posts. It’s a nuisance and you wish you can ditch it altogether but you can’t. Not if you don’t want to be left behind by your competitors. A staggering 66% of businesses use images and videos as part of their marketing strategy.
Quick Overview
Here’s a quick look at every major social media platform with all the information you need.
Instagram Profile Picture: 320 x 320px
Instagram Post Sizes (feed photos):
· Landscape: 1080 x 566 px
· Portrait: 1080 x 1350 px
· Square: 1080 x 1080 px
· Recommended image size: Width of 1080 px, height between 566 and 1350 px (depending on whether the image is landscape or portrait)
· Supported aspect ratios: Anywhere between 1:1and 4:5
Instagram Stories Image Size: 1080 x 1920 px
Instagram Carousel image Sizes:
· Landscape: 1080 x 566 px
· Portrait: 1080 x 1350 px
· Square: 1080 x 1080 px
· Recommended image size: Width of 1080 px, height between 566 and 1350 px (depending on whether the image is landscape or portrait)
· Aspect ratio: landscape (1:1), square (1:1),vertical (4:5)
Instagram Reels Sizes:
· 1080 x 1920 px
· This is an aspect ratio of 9:16.
· Cover photo: 1080 x 1920 px
· Keep in mind that Reels are cropped to a 1:1image in your profile feed and a 4:5 image in the home feed.
Instagram Ads Image Sizes:
· Landscape: 1080 x 566 px
· Square: 1080 x 1080 px
· Minimum width: 320 px
· Maximum width: 1080 px
· Supported aspect ratios: Anywhere between 1:1 and 4:5
Image Sizes for Instagram Stories Ads: 1080 x 1920 px
Facebook Profile Picture Size: 170 x 170 px (on most computers)
Facebook Image Sizes for Cover Photos: 851 x 315pixels (recommended)
· Display size desktop: 820 x 312 pixels
· Display size smartphone: 640 x 360 pixels
· Minimum size: 400 x 150 pixels
· Ideal file size: Less than 100KB
Facebook Timeline Photo and Post Sizes:
· Recommended size: 1200 x 630 px
· Minimum size: 600 x 315 px
Facebook Event Cover Photo Image Sizes: 1200 x 628 px (recommended)
Facebook Stories Image Size: 1080 x 1920 px (recommended)
Facebook Ads Image Sizes (desktop-only ad format)
· Facebook feed ads:
o Minimum size: 600 x 600 px
o Recommended size: At least 1080 x 1080 px
o Maximum file size: 30 MB
· Facebook Marketplace ads:
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 1:1
o Maximum file size: 30 MB
· Facebook Instant Articles image sizes:
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 1:1 to 1:1
o Maximum file size: 30 MB
· Facebook Right Column ads sizes:
o Minimum size: 254 x 133 px
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 1:1
· Facebook Search image sizes:
o Minimum size: 600 x 600 px
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 1:1 to 1.1
o Maximum file size: 30 MB
· Facebook Sponsored Messages image sizes:
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 1:1 to 1:1
o Maximum file size: 30 MB
· Facebook Messenger inbox ads:
o Minimum size: 254 x 133 px
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 1:1
o Maximum file size: 30 MB
· Facebook Messenger Stories ads:
o Minimum width: 500 px
o Recommended size: At least 1080 x 1080 px
o Supported aspect ratio: 9:16
Twitter Profile Image Sizes
· Minimum size: 200 x 200 px
· Recommended size: 400 x 400 px
· Maximum file size: 2 MB
Twitter Header Image Size: 1500 x 1500 px (recommended)
Twitter In-Stream Image Sizes
· Minimum size: 600 x 335 px
· Recommended size: 1600 x 900 px
· Recommended aspect ratios: Between 2:1 and 1:1 on desktop; 2:1, 3:4, and 16:9 on mobile
· Supported formats: JPG, PNG, and GIF
· Maximum file size: Up to 5MB for images and GIFs on mobile and up to 15MB on the web.
Twitter Images Sizes for Ads
· Single and multi-image tweets: Minimum size – 600 x 335 px. For the best results, use larger images.
· Carousels:
o 800 x 418 pixels for 1:1 aspect ratio
o 800 x 800 pixels for 1:1 aspect ratio
o Maximum file size: 20MB for 2-6 image cards
· Website card image:
o 800 x 418 pixels for 1:1 aspect ratio
o 800 x 800 pixels for 1:1 aspect ratio
o Maximum file size: 3MB
· Direct Message card image:
o 800 x 418 pixels for 1:1 aspect ratio
o Maximum file size: 3MB
· App card image:
o 800 x 418 pixels for 1:1 aspect ratio
o 800 x 800 pixels for 1:1 aspect ratio
o Maximum file size: 3MB
· Conversation card image:
o 800 x 418 pixels for 1:1 aspect ratio
o Maximum file size: 3MB
LinkedIn Profile Photo Size: 400 x 400 px or larger (recommended)
LinkedIn Cover Photo Size
· Recommended size: 1584 x 396 px
· Aspect ratio: 4:1
LinkedIn Images Sizes for Company Pages
· Company logo: 300 x 300 px
· Square logo: At least 60 x 60 px
· Page cover image: 1128 x 191 px
· Life tab main image: 1128 x 376 px
· Life tab company photos: 900 x 600 px
· Life tab custom modules: 502 x 282 px
LinkedIn Image Sizes for Article Link Images: 1200 x627 px (recommended)
LinkedIn Custom Image Size for Sharing a Link in an Update:1200 x 627 px (recommended)
LinkedIn Ads Image Sizes
· Company logo size for ads: 100 x 100 px
· Sponsored content images: 1200 x 627 px (1:1aspect ratio)
· Sponsored content carousel images: 1080 x 1080 px (1:1 aspect ratio)
· Spotlight ads logo size: 100 x 100 px
· Spotlight ads custom background image: 300 x 250px
Need Help Getting Them All Just Right?
If you’re struggling to keep up and just want to hand this task over to someone else, that someone can be Mad Creative Beanstalk. We can help you resize and readjust all your social media graphics to meet your needs so that you can get the designs that your brand deserves.
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