Category: Branding
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10 Graphic Design Trends to Watch Out for in 2024
Graphic design is a dynamic and evolving field that requires constant learning and adaptation. As a graphic designer, you need to stay on top of the latest trends and techniques to create engaging and effective visuals for your clients and audiences. But how do you know what’s hot and what’s not in the world of…
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How to Design a Pitch Deck That Stands Out
As a startup founder, you may have many things on your plate, but one crucial aspect that should not be overlooked is building a strong brand identity. Your brand identity is what sets you apart from your competitors and communicates your values, mission, and vision to your target audience.
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The Ultimate Guide to Presentation Design for Consultants
As a startup founder, you may have many things on your plate, but one crucial aspect that should not be overlooked is building a strong brand identity. Your brand identity is what sets you apart from your competitors and communicates your values, mission, and vision to your target audience.
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Understanding the Distinction Between Branding and Marketing
Many people use the terms “branding” and “marketing” interchangeably, but they are actually two very different concepts. It’s important to understand the difference between them, because if you don’t, you could be wasting a lot of time and money on marketing campaigns that don’t actually help your branding efforts.
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Mastering the Art of Display Advertising: Creating Eye-catching Ads that Drive Results
Display advertising is a form of online advertising that uses graphics and images to promote a product or service. It is a popular and effective way for businesses of all sizes to reach a large and engaged audience. According to a report by GroupM, global ad spending is expected to reach $808.1 billion by 2023,…
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The Importance of Brand Identity for Startups
As a startup founder, you may have many things on your plate, but one crucial aspect that should not be overlooked is building a strong brand identity. Your brand identity is what sets you apart from your competitors and communicates your values, mission, and vision to your target audience.
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8 Brochure Design Rules Brands Need to Know
Brochures are a tried-and-tested marketing tool that brands use to promote their products or services. They are versatile, cost-effective, and easy to distribute. However, designing a brochure that catches the attention of your target audience can be challenging. In this blog, we will discuss eight brochure design rules that brands need to know to create…
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Visual Metaphors: What are They and How You Can Use Them to Elevate Your Business
In today’s world, with an abundance of information available, it has become increasingly challenging to capture the attention of users. Businesses need to create content that is engaging, impactful, and memorable. One effective way of achieving this is by leveraging visual metaphors. Visual metaphors have been used for centuries to convey complex ideas and emotions…
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How Rebranding Can Help Meet Shifting Customer Expectations
In today’s fast-paced business environment, customer expectations are constantly shifting. It’s crucial for companies to understand and meet these expectations in order to remain competitive and build long-term customer loyalty. One way to do this is through rebranding. Rebranding is the process of creating a new image or identity for a company, product or service.…
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Here’s How You Can Use Brand Storytelling for Your Business
Brand storytelling is a way of using storytelling techniques to communicate the values, personality, and culture of a brand to its audience. It involves creating a narrative that resonates with people and helps them connect emotionally with the brand.
