Category: Branding
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Unifying Your Brand Across Channels: The Power of Omnichannel Marketing
In the current digital era, consumers want to be able to interact with brands across a variety of channels, including in-person, online, and mobile. The issue for brands is to create an experience that is consistent and uninterrupted across all of these media. This is where omnichannel marketing comes into play.
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A Step-by-Step Guide to Creating a Minimum Viable Brand for Startups
A minimum viable brand (MVB) is the bare minimum set of brand elements (e.g. name, logo, messaging, visual identity) that you need to launch your startup. It allows you to test your brand with customers and gather feedback early on to make sure you’re on the right track before you invest a lot of time…
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The Power of a Good Logo Design: How It Helps You Brand Your Business
As a branding design expert, I cannot stress enough the importance of a well-designed logo for a successful brand identity. A logo is the visual representation of your business, and it can have a significant impact on how your brand is perceived by your target audience. It is often the first thing people notice about…
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4 Reasons Why You Need a Corporate PowerPoint Template
If you are working in a corporate position and you have never had PowerPoint templates that you could draw from before you may not be able to realize how life-changing having templates can be. While creating a presentation from start can be oddly satisfying by the end of it, it is also time-consuming, and often…
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Brands Can Be Cultivated but Not Built: The Importance of Branding in Business
Branding is a crucial aspect of any business, but it is often misunderstood. Many people believe that a brand can be built overnight, but the reality is that it takes time and effort to cultivate a successful brand. In this blog post, we will discuss why brands cannot be built but only cultivated and the…
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Developing a Strong Brand Voice: Strategies and Best Practices
In today’s crowded and ever-changing marketplace, creating a strong and recognizable brand voice has become increasingly important. A brand voice is not just a tone of voice or a set of words, but a unique identity that embodies the values and personality of a company. In this article, we will explore different strategies and best…
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The Importance of Design for B2B Companies
When thinking of companies that are design-forward, most people would likely think of consumer-facing businesses like Apple, Adidas or Google. All the companies you can name are in the tech, retail, financial services sectors. The design industry celebrates these types of brands by focusing on their popular digital products. However, much action has shifted to…
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The 6-Step Guide to Conducting a Comprehensive Brand Audit
Branding is a crucial aspect of any business, as it helps to establish a company’s identity and differentiate it from its competitors. A brand is more than just a logo or a name, it represents a company’s values and overall personality. It’s the way a business presents itself to the world.
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Leveraging Brand Assets for Maximum Impact
Brand assets are the visual and verbal elements that make up a company’s brand identity. These can include a company’s logo, color scheme, typography, imagery, and messaging. To make brand assets distinctive and stand out in the market, companies can focus on creating a unique and consistent visual identity that accurately reflects their brand values…
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A Comprehensive Guide to Building a Strong and Recognizable Brand
Brand development is the process of making and establishing a strong, well-known brand that tells customers what a product or service is worth. It involves researching and understanding the target audience, defining the brand’s identity and positioning, creating a visual identity, and using the brand in all marketing efforts.