Category: Marketing
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A Comprehensive Guide to Building a Strong and Recognizable Brand
Brand development is the process of making and establishing a strong, well-known brand that tells customers what a product or service is worth. It involves researching and understanding the target audience, defining the brand’s identity and positioning, creating a visual identity, and using the brand in all marketing efforts.
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5 Strategies to Elevate Your Marketing Collateral
Marketing collateral is an essential component of any business’s marketing strategy. These materials, which range from brochures and flyers to business cards and website graphics, help to promote and sell products or services, and the design of these materials can have a significant impact on their effectiveness.
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Effective Gen Z Marketing Strategies: Key Considerations for Designing Your Campaigns
Gen Z, also known as the post-millennial generation, refers to individuals born between the mid-1990s to the mid-2000s. While the exact dates may vary, most demographers agree that anyone born between 1997 and 2012 falls within this cohort. Gen Z is currently the youngest generation and represents approximately 27% of the global population, making them…
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Avoid These 10 Deadly Sins of Graphic Design to Boost Your Marketing Efforts
Graphic design plays a crucial role in the success of any marketing campaign. It helps to create visual appeal, convey brand messages, and guide the audience’s attention. A well-designed marketing piece can make a product or service more attractive, easier to understand, and more memorable.