Category: Branding
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Branding Package: What is It and How Much Does It Cost?
A branding package is an important tool for any company, big or small, because it helps establish a visual identity and sets the tone for all of the company’s marketing materials. A strong branding package can help a company stand out in the market, create a lasting impression on customers, and effectively communicate its brand…
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Design Basics: Color Psychology In Branding
You’ll have to admit that color plays an important role in our daily lives. Traffic lights tell us that red means stop and green means go. Blue can be the color of the sky or what you’re feeling. It’s an inescapable fact that colors are more tied to our feelings and subconsciously, we’ve been trained…
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4 Ways to Deliver Branding Using a Corporate PowerPoint Template
If you are new to the creation of effective PowerPoint presentations, then you may not be as familiar with the concept of having pre-prepared templates that are carefully made to represent your brand identity. Whether it is for a sale pitch, a company presentation, a training seminar or a publicity conference having your brand identity…
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Branding Mastery: The Blueprint for Building a Strong Brand Image
A brand image is the mental representation that consumers have of a business, a good or a service; it is mostly the result of branding and marketing initiatives. It is the culmination of all the interactions and perceptions a consumer has with your brand, and it may be influenced by a number of things, such…
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Revamp Your Banners: 6 Tips to Make Them Stand Out
Banners are an effective tool for advertising and conveying messages to the audience. Whether it’s for a business, event, or promotion, a well-designed banner can attract attention and generate interest. However, designing an eye-catching banner can be challenging.
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Brand Ownership Dynamics: Co-Creation of Value by Brands and Customers
The dynamics of brand ownership refer to the relationship between brands and their customers in the creation of value. Brand ownership dynamics are an essential aspect of modern business, particularly in a digital age where customers have more power than ever before. With the rise of social media and other digital platforms, customers can easily…
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The Power of a Good Logo Design: How It Helps You Brand Your Business
As a branding design expert, I cannot stress enough the importance of a well-designed logo for a successful brand identity. A logo is the visual representation of your business, and it can have a significant impact on how your brand is perceived by your target audience. It is often the first thing people notice about…
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Flat Design in Business: Is it Still a Good Way to Stand Out?
Flat design is a style of design that is characterized by minimalism and simplicity. It is identifiable by the use of simple shapes and typography as well as the minimal use of shadows, gradients and textures. This design style first emerged in the early 2010s as a reaction to the skeuomorphic design, which emulated real-world…
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A Step-by-Step Guide to Creating a Minimum Viable Brand for Startups
A minimum viable brand (MVB) is the bare minimum set of brand elements (e.g. name, logo, messaging, visual identity) that you need to launch your startup. It allows you to test your brand with customers and gather feedback early on to make sure you’re on the right track before you invest a lot of time…
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Flat Design in Business: Is it Still a Good Way to Stand Out?
Flat design is a style of design that is characterized by minimalism and simplicity. It is identifiable by the use of simple shapes and typography as well as the minimal use of shadows, gradients and textures. This design style first emerged in the early 2010s as a reaction to the skeuomorphic design, which emulated real-world…